As I was preparing for my presentation on How To Market Your Embroidery Business, I sent out a questionnaire to all of my students and asked them what was their single most important question about Marketing their Embroidery Business!

I received back over 100 questions!  Many of the questions were related to cost and where their advertising dollars should be spent, but the majority of the questions were related to the process of how to market their particular embroidery business and attract new customers.

These are the most frequently asked questions.

• I am new to embroidery, how do I let people know that I am in business, especially when I am on a tight budget?

• How do you convince new and current customers that they should continue to buy from you in a down economy even if you are not the lowest bid?

• What is the best way to Network?

• I have been most successful getting business when I am able to approach that key person within a company/ business and introduce myself and the service that I have to offer.  Too many times that key person is shielded from “solicitors” and I never get a chance to sell my business.  How can I get past this block?

• What’s the secret to getting new customers?

• Should I be spending money on local advertising?  If so, how much should I spend and what is the best method, newspaper, radio or other?

I will be answering all of these questions and many people during my webinar next Tuesday night at 8pm.

If you “Would Like To Know The Most Effective Ways Of Marketing Your Embroidery Business” sign up for this very informative webinar.  All Embroidery Club Members of EmbroideryTipsandMore can attend for free.  Check it out and find out how you can be included in on our Embroidery Webinars each month for FREE!

Joyce Jagger
The Embroidery Coach

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This past weekend, I had the the priviledge of participating in a conference on Learning How To Market Your Business.  This conference was called IM Success Workshop and was held in a beautiful Bed and Breakfast setting, The Wayside Inn in Ellicott City, Maryland.  I picked up many good tips, met some fantastic people and had the priviledge of meeting my business coach in person. 

My business coach, Bob Jenkins was the Host and presenter of the conference and a wonderful teacher.  I have been working with Bob, The Teacher, for the past several months and have learned a lot from him.  He is very young, but really knows how to teach and how to market a business.  

Each month I hold an Embroidery Webinar on a specific topic and in January I am going to be starting a series of Embroidery Webinars on How To Market Your Business and I am very excited that I have some new information to share with my students.  Marketing your Business really is not hard, but you must pay attention to detail and be consistant with your efforts.  I will be teaching the Basics of Marking your Business in January and in February we will be going into some specific methods.

Next Tuesday night, August 26th I will be holding a webinar teaching you all about using Underlay Stitching in your embroidery designs.  Anyone that is into embroidery whether it is an embroiderer with a home business, or a large commerical business should attend this webinar.

Joyce Jagger
The Embroidery Coach

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